ECS expands augmented GSA concept

By Damian Brett

Adrien Thominet. Source: ECS

ECS Group has continued to roll out its augmented GSA concept with the addition of 10 new products.

The company’s augmented GSA concept was announced last year and allows customers to pick and choose which services and products they would like to utilise rather than a ‘one-size-fits all’ solution.

The concept is based on four pillars: Commercial, New Abilities, Technology, and Sustainability.

The 10 products are part of the New Abilities pillar and include: All-In which covers the full scope of GSA services from sales, marketing, revenue optimisation, operations, interline management, claims handling, all the way through to chartering operations. 

Quality Stars provides back-office data administration; Optimum assists airlines in maximizing their cargo revenues; ECS Inside supports with staffing requirements; Brainflow is a consultancy service and Spotlight offers comprehensive marketing concepts.

ECS said that all 10 new products will introduced over the coming weeks and also emphasised that the services are also available to companies that do not have a GSA contract with ECS.

Adrien Thominet, ECS Group executive chairman, said: “The air cargo world is undergoing massive disruption – something that was already becoming visible prior to the pandemic.

“Digitalisation as well as emerging digital platforms, ever-developing safety and security regulations, the e-commerce boom, greater cargo community collaboration, multimodal… All these factors and more are leading to changes in age-old air cargo processes. The traditional GSA model is no longer enough.

“Our ambition, as the leading worldwide GSSA, is to offer maximum support to our customers in this changing environment, as and where they require it.

“We have therefore spent the past three to four years committed to structuring our widespread expertise and improving and developing innovative, high value-added service modules. With our New Abilities, we provide a comprehensive set of service solutions that can be purchased individually, whether or not the customer has a GSA contract with us.”

The commercial pillar is the standard service you would expect from an agent; the technology pillar includes track and trace, quotation tools, e-booking and business intelligence; and the sustainability programme will be built around environment, diversity – including having more female representation on the board – and corporate social responsibility.

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