Paradigm becomes Swivel Software

Paradigm Corporation has rebranded as Swivel Software, offering web-based logistics products for freight forwarders and shippers.
Hong Kong-based Swivel Software supplies products designed to increase visibility and transparency along the supply chain, enabling freight forwarders to become more efficient in their international shipment planning and execution through e-commerce and digitalisation.
According to a statement from the company, Swivel Software represents “a new approach to digitalising processes for freight forwarders seeking seamless supply chain management tools.
“With the emphasis on technology that is easy to access and use, and more personalised customer service than is currently available in the market, Swivel has a unique corporate pedigree.
“This approach will set it, and its portfolio of products, aside in a market bedevilled with complex, inflexible software options presented to both forwarders and shippers,” the statement informed."
Announcing the new company’s launch in Hong Kong and the simultaneous opening of its North American headquarters, chief executive Matt Motsick said: “We are Swivel by name and fully flexible and adaptive by nature.
“Years of experience in supplying software tools to international supply chain operators [have] made us very familiar with the true needs of forwarders and logistics service providers.”
He continued: “Providing detailed and real-time information for their customers; achieving reliable connectivity with branch and agency offices; uniting operational and financial data on one platform and all for a level of investment commensurate with [an] SME’s budget.
“At Swivel we plan to empower digital logistics for this sector of the market, enabling it to better service the growing needs of an e-commerce environment.”
Mandy Mak, the original owner or Paradigm and now chief operating offices of Swivel Software, said: “There is currently a big technology lag. Other sectors are advancing in web-based software, APIs (Application Programming Interfaces), artificial intelligence and blockchain technology.
“The global supply chain needs to adopt these tools to the e-commerce age and forwarders in particular need to connect digitally. They must communicate more efficiently with their partners, agents and customers in order to service current trends in e-commerce and dynamic sourcing patterns.”