BAWC to focus on high-value goods

BRITISH Airways (BA) is pushing British Airways World Cargo (BAWC) to concentrate on premium products. These include currency, livestock, perishables, pets pharmaceuticals and mail, which have performing relatively well in the global slump in airfreight demand.

Head of business development, Adam Carson, said: “The key to improving BAWC’s yield is to sell more premium cargo.”

BA is also trying to save money by encouraging staff making international calls on their work landlines instead of their mobile phones. Its current mobile phone bill is around £120,000 ($195,000) a month.