Dell threatens move to ocean freight

DELL has threatened to ship its computers by ocean rather than airfreight in future to maximise profits. The computer manufacturer – which often adopts policies the rest of the industry later adopts – estimates that it could save US$12 per computer by moving to surface freight.

Speaking at its annual analysts meeting, Jeff Clark, Dell’s vice-chairman of operations, highlighted the benefits of simplifying a segmented supply chain.

In the first quarter, Dell’s profits from consumers were only five per cent of its revenues (US$17 million on $3.2 billion).

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