Emirates SkyCargo helps cinema speaker firm reach a wider audience
18 / 06 / 2019
Ashley Krix, Commercial Cinema Sales Director, Krix Speakers (left) and Jason Brown, Adelaide Cargo Manager for Emirates SkyCargo (right)
Emirates SkyCargo has helped Krix, a family-owned South Australian business specialising in cinema and home-theatre speakers, expand to a wider audience.
Partnering with Emirates SkyCargo has allowed Krix to gain access to new markets in the Middle East, North Africa and Europe, growing its revenue.
Krix has now supplied sound systems for more than 3,500 cinemas across the world, including over 300 in the Middle East. The South Australian business expects another 200 cinema sound systems to be installed in the Middle East in the next two years.
Before its partnership with Emirates SkyCargo, exports made up 30% of Krix’s revenue. Today, export revenue has increased to approximately half of turnover.
“Being able to access the Emirates SkyCargo’s global network with its hub in Dubai has become an important factor in our growth over the past three to four years. We’ve been able to reach new customers throughout the Middle East, North Africa and Europe while supporting jobs in the Adelaide region,” said Ashley Krix, Commercial Cinema Sales Director of Krix.
Krix has exported its products to destinations such as Kuwait, Oman, Egypt, Lebanon, Bahrain, Saudi Arabia, Belfast and Oslo.
Emirates SkyCargo has seen its volumes from Australia grow quickly. In 2017-18, the air cargo carrier transported close to 50,000 tonnes of exports from Australia including perishables such as meat, seafood, fruits and vegetables as well as pharmaceuticals. Over the last five years, the carrier has moved more than a quarter million tonnes of exports from the country.