FedEx boosts brand awareness

BUSINESS Superbrands has named FedEx Express, as one of the UK’s top 10 business brands in the Business Superbrands 2008 list.

“FedEx is built on the idea of service excellence – of meeting or exceeding customer expectations in everything we do. Our pledge to make every FedEx experience outstanding is one we make every day as a company and as individuals,” said Adam Psarianos, vice-president, operations, FedEx Express Northern Europe.

“With talk of significant slowdown in the economy over the next 12 months, it is reassuring to those companies achieving Business Superbrands status that they possess a powerful, respected and recognised brand that should assist them in mitigating risk, negating the downturn and outperforming competitors,” said Stephen Cheliotis, chairman of the Business Superbrands Council for 2008.

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