Lufthansa Cargo opens up booking channels
01 / 12 / 2008
AS of 18 November, Lufthansa Cargo customers can now book their airfreight shipments through all major booking portals. This is possible now the cargo airline has connected to the internet portal Cargo Portal Services (CPS).
The airline’s multi-channel strategy allows airfreight forwarders to decide which electronic booking channel they use to book their shipments with the airline. Lufthansa Cargo used e-communications provider Traxon Europe to connect to the CPS.
“By connecting to CPS we’ve succeeded in adding another building block to our multi-channel strategy,” said Lufthansa Cargo Future eChannels project director, Rupert Lees.
“Our service guarantees that the message flow between airfreight forwarder and airline functions smoothly in both directions, without loss,” said Traxon Europe area manager, Beverly Seebach. “Regardless of the forwarder, Lufthansa Cargo needs only one interface.”