Lufthansa Cargo steps up e-freight drive

THE systematic digitisation of the airfreight business is at the top of Lufthansa Cargo’s (LC) 2014 agenda, a conference has heard. 
Addressing more than 200 logistics industry representatives at the Lufthansa Cargo in Dialogue event, Dr Andreas Otto, LC’s board director, stressed the company’s commitment to ensuring “goods find their way through the complex supply chain faster, more efficiently and with even greater reliability”. 
“Closer networking is crucial to this, especially via digital interfaces,” he states. 
Expanding electronic processes is a key element in the German carrier’s 2020 programme. 
Last year the Frankfurt-based airline established an e-Award, aimed at supporting the adoption of digital procedures between forwarders and carriers. 
The award takes into account a number of factors, including the percentage of electronic bookings and the use of efreight.
Ipsen Logistics (overall winner) and Kuehne + Nagel (forwarder with more than 10,000 airwaybills per year) were the first recipients. 
Florian Pfaff, vice-president of area management in Germany at Lufthansa Cargo, emphasises: “We had a successful start with the eAWB last year in Munich. We will roll this out to all other German stations over the course of the year. It’s becoming increasingly obvious that digitising the process chain benefits everyone – consignors, forwarders and airlines.”

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