Wexco Cargo GSSA will manage UK sales as Alaska Airlines prepares to launch daily widebody operations from London Heathrow to Seattle
Wexco Cargo GSSA (Wexco) has been appointed as Alaska Airlines’ UK General Sales Agent (GSA), supporting the airline’s entry into long-haul cargo operations from the UK.
The appointment will see Wexco, part of Kales Group, lead Alaska Airlines' cargo sales, marketing, and customer engagement in the UK from May.
“We are building the foundation for future global growth, and our expansion into Europe is a critical part of that journey,” said Ian Morgan, vice president of cargo, Alaska Airlines.
“The UK is a strategically important market for our cargo business, and working with Wexco gives us strong local representation as we introduce new long-haul services from London Heathrow.”
Alaska Airlines will launch daily widebody services from London Heathrow Airport (LHR) to Seattle Airport (SEA) from the end of May.
The route will create new long-haul cargo capacity and onward connectivity to more than 100 destinations across North America, Hawaii, Central America, and the Asia Pacific region.
“We are immensely proud to have been selected to represent Alaska Airlines in the UK at such a pivotal moment in the airline’s growth plan,” said Des Vertannes, managing director, Wexco Cargo GSSA.
“This new partnership reflects significant confidence in our ability to dynamically develop a fresh market entry, support long-haul capacity, and deliver a premium service offering, built around performance, transparency, and strong demand.”
Wexco will support Alaska Airlines through targeted sales and marketing activity, providing real-time capacity visibility, yield management, and live reporting metrics through its data suite.
“This is an incredibly exciting opportunity for Wexco, and we are delighted to be bringing together aligned teams and a shared focus,” said Gemma Griffiths, commercial director, Wexco Cargo GSSA.
Alaska Air Group completed the acquisition of Hawaiian Airlines in September 2024. The Group's subsidiary Alaska Airlines and its acquisition Hawaiian Airlines are now carrying out flights under a single air operating certificate (AOC).
“Alaska Airlines and Hawaiian Airlines each have more than nine decades of aviation history, and both were at the forefront of commercial aviation,” said Morgan.
“As we build on that combined heritage, we are laying the groundwork for future growth, and we are already starting to see this take shape through our global expansion from Seattle.”
The airline’s European expansion plans also include new routes from Rome, Italy, and Keflavik, Iceland, from mid 2026, supporting cargo flows between the UK, Europe, and North America.
