Saudia Cargo plans to leverage its “logistical capabilities” to boost the shipment of Saudi exports, including agricultural crops and dairy products, as part of its contribution to enhancing Saudi Arabia's footprint in global markets.
It is particularly looking to move cargo in new trade corridors to markets including Manila in the Philippines, Kuala Lumpur in Malaysia, Addis Ababa in Ethiopia, Jakarta in Indonesia, and Cairo in Egypt.
The strategy forms part of a new campaign that Saudia Cargo has launched called BEYOND, which aims to promote Saudi exports into markets around the world.
Aligned with the objectives of the national Saudi Vision 2030 programme, the BEYOND campaign is said to embody Saudia Cargo’s commitment to “propelling Saudi exports to new horizons”.
BEYOND’s tagline is ‘From Saudi to the World, We Reach Beyond’, and the freight carrier is emphasising the quality, operational efficiency and speed of access to global markets that it offers.
Saudia Cargo’s transport of exports enjoyed a significant growth of 14% year on year in 2024 and, already this year, Saudia Cargo has expanded its global network by launching a new service to Zhengzhou, China.
The last couple of months have also seen other Saudia Cargo developments. For example, in June it announced that it had signed global logistics partnership agreements with Scan Global Logistics (SGL) and Air Logistics Europe.
The partnership with SGL provided the Danish logistics company with priority access to Saudia Cargo’s global network.
The agreement with Air Logistics Europe had the aim of providing integrated and flexible air cargo solutions between the UK and Saudi Arabia.
Plus, Saudia Cargo signed an agreement with Rhenus Logistics to strengthen international cooperation in airfreight and offer innovative, tailored logistics solutions.
June also saw Saudia Cargo announce a new cooperation agreement inked with China Cargo Airlines.
This followed the signing of a previous memorandum of understanding (MoU) between Saudia Cargo and China Cargo Airlines, signed in April, that was aimed at developing interline agreements and capitalising on trade growth between Saudi Arabia and China.
The subsequent cooperation agreement has the aim of strengthening the air cargo network between Asia, the Middle East, and Europe by providing additional routes and capacity across key trade lanes, as well as reinforcing the Kingdom of Saudi Arabia’s position as a global logistics hub.
More specifically, the agreement is intended to “significantly” increase cargo flight frequencies between Riyadh and Shanghai, alongside boosting connections to various European destinations.
A major highlight is the launch of the first-ever direct cargo route between Riyadh and Budapest, a move designed to strengthen Saudi Arabia’s ties with European commercial centres and pave the way for future expansion into African markets, Saudia Cargo said.
Finally, June also saw Saudia Cargo announce the creation of a joint venture (JV) with Hong Kong-headquartered GSSA TAM Group to establish a ‘Saudia Cargo Global’ entity that will focus on enhancing commercial reach, service capabilities, and customer engagement in Greater China and Asia-Pacific (APAC).
Saudia Cargo Global will introduce enhanced services specifically tailored to the diverse needs of the Greater China market, with plans to further expand into APAC, Saudia Cargo confirmed.
