Fledgling low-cost carrier PLAY has selected ECS Group subsidiaries Globe Air Cargo France and Nordic GSA to provide sales agency services for France and Denmark.
The new tie-ups will see the two GSAs sell capacity on the Icelandic airline’s fleet of 10 A320neo and A321neo aircraft.
The airline has been expanding its network since it first began flight operations in June 2024 and now serves 37 destinations in 18 countries in North America, Europe, and Africa, with new operations to Southern European leisure markets planned for this summer.
Up to 4.5 tonnes or 10 cu m of bulk-load cargo uplift are available on any PLAY flight.
Regular cargo commodities include general cargo, aircraft parts, ship spares and vegetables.
"The key unique selling point that PLAY brings to ECS Group’s forwarding customers is fast cargo uplift to its home base Keflavík in Iceland, and alternative connections from there to other destinations in Europe or Africa and North America," the ECS Group said in a press release.
Jean Ceccaldi, chief executive of ECS Group, said that Globe Air Cargo France and Nordic GSA won the tender for PLAY because of ECS Group’s success with one of PLAY’s partners.
"Paris Charles de Gaulle is currently PLAY’s leading destination by frequency, followed by Copenhagen, so our teams were a logical geographical choice for European GSSA headquarter operations,” he said.
Franck Tordjman, managing director of Globe Air Cargo France, added that the potential for cargo growth with such a young airline is “very appealing”.
"We have devised a clear strategy that includes digital process enhancements and a vision to securely place PLAY and Iceland on the map, and fly cargo to and from as many of PLAY’s destinations as possible.”
Thomas Frederiksen, managing director of Nordic GSA in Denmark, added: ”We already have regular flows of cargo on PLAY flights from Denmark to Tenerife (TFS) and Gran Canaria (LPA) in the Canary Islands.
“While these are primarily highly popular holiday destinations for passengers, Nordic GSA’s mission is to equally promote opportunities for cargo business on board of PLAY, and to generate excellent baseload revenue for the airline. Not just for these destinations, but also others within its network that may have never seen cargo before."
