Thai Airways has selected ECS Group, through its subsidiary HWF Scandinavia and Finland, as its exclusive General Sales and Services Agent (GSSA) in Sweden and Denmark.
The contract, which is effective 15 May, covers Thai Airways' daily direct services to Bangkok from Stockholm, using an Airbus A350, and Copenhagen, using a Boeing 777.
From Bangkok, there are connections to the Asia Pacific region — including multiple daily flights to Australia and major Southeast Asian markets.
The services offer cargo capacity for a variety of shipments, from pharmaceuticals and perishables to high-value electronics and vulnerable cargo.
HWF will manage all sales and customer service operations. As well as booking and handling, the team will offer commercial insight, local engagement, and tailored segmentation strategies that reflect the diverse needs of Nordic shippers, said ECS Group.
ECS Group has been a partner for Thai Airways across multiple markets.
“The combination of local knowledge, operational excellence, and strategic thinking that ECS brings through HWF gives us the confidence that we will continue to stand out in competitive Nordic markets — not just as a carrier, but as a true logistics partner," said Thai Airways.
Through ECS-owned CargoTech technology, the partnership will also offer smart tools for pricing, real-time data tracking, performance analytics and booking optimisation.
“This isn’t just another GSSA appointment,” said Jean Ceccaldi, chief executive of ECS Group. “It’s a demonstration of how Thai Airways and ECS Group together deliver value far beyond capacity — through expertise, technology, and a deep-rooted commitment to customer success.”
Torbjörn Lundblad, managing director of HWF Scandinavia and Finland, added: “Our team is deeply invested in this market. We know the customers, we understand their cargo, and we’re ready to bring Thai Airways even closer to their needs. We’re honored by the trust placed in us and excited for what’s ahead.”
Last week, Thai Airways and Kansas Modification Center (KMC) signed a Memorandum of Understanding (MoU) to start a 777-300ER passenger to freighter (P2F) conversion programme in Thailand.
