Delta Cargo reports customer shift to digital booking

Delta Cargo has noted a “significant shift” in the number of online bookings since it launched its new website in 2017.

The airline said it had noted a 15 percentage point increase in the global online bookings since 2017, making it the number one way customers like to book their shipments.

Lindsey Jalil, Delta Cargo’s managing director – commercial, said: “Our customers have welcomed the improved functionality of the website with the online booking volumes and registered user site visits reflecting that. We are focused on continuing to invest in technology and innovating the shipping process, making it easier to do business with Delta.”

Delta said the improved functionality allows for shipments to be booked, managed, tracked, or checked-in from any device. There has also been a substantial increase in the use of e-AWBs, shipment track-and-trace visits, and online portal registrations.

This year, additional functionality will be added with enhanced tracking to include real-time visibility if a shipment is within one of the Bluetooth equipped Unit Load Devices (ULD), as well as live text (SMS) notifications for booking changes and tracking notifications.

In addition, a dangerous goods enhancement will be launched so customers can have their shipments, at the piece level, checked against aircraft limits, station capabilities and Delta policies during the booking process.

The airline was also recently named checked by Freightos in its report into carriers’ digital performance. The report said that in terms of online experience, Delta Cargo was the best in the business.