Rhenus Logistics invests to meet demand for automated service

Rhenus Logistics is implementing a number of initiatives in its air and ocean business to help meet changing customer demands and to head off competition from disruptors.

The most recent investment is in its Rade warehouse in Hamburg, Germany, where the forwarder has rolled out the latest Bluetooth, wireless and IoT technologies. In addition, Rhenus is currently investing in the development of its own bespoke transport management system (ROCS), due to be rolled out across its UK hubs in the coming months.

Rhenus UK Air & Ocean commercial manager, Jonathan Rayton, said: “Air and ocean is experiencing an unprecedented period of change – one in which automated systems and customer service are becoming ever more important. Although customer demand is a key factor driving this change, the entry of smaller, more ‘disruptive’ companies into the marketplace is also contributing to a significant shift in air and ocean.

“The automated system at Rade is just one of many new technological advancements for Rhenus. Indeed, the proactive nature of the company is allowing us to build an excellent portfolio of solutions across Air & Ocean, Road, Warehousing, Contract Logistics and Home Delivery. It’s certainly an exciting time for both the company and industry.”

However, Rayton said that the company would not lose its human touch: “Among the constant flow of new technologies, customers’ desire to liaise with a person instead of a machine remains constant. Whether it be trust, dealing with customer apprehensions or explaining complex systems, person to person interactions matter.”