BIFA creates new role of member engagement director

The British International Freight Association (BIFA) has created a new position of member engagement director as part of a strategy to further raise its profile with its members as well as enhance engagement with them.

Appointed to the newly created position is Denise Hill, whose background is in commercial and relationship management.

Hill will oversee and develop BIFA’s interaction with its membership in regards to the services it provides and how they are delivered.

She worked for much of the last decade at DHL Global Forwarding, where she was involved in customs brokerage account management and related activities, and building strong relationships to progress account growth for multinational clients.

Most recently, she set up a new team to manage Brexit-related customs activities for the company’s clients in the automotive sector.

Steve Parker, BIFA’s director general, remarked: “The newly created role is designed to strengthen and support our engagement with our members; and ensure that their views reach all areas of the association; and are reflected in the work undertaken by the secretariat.

“Denise comes to us with extensive customer engagement skills, and I am confident that she has the ability to engage with our members to get a better understanding of how BIFA can fulfil their requirements.”

He concluded: “The appointment is part of [a] broader strengthening of BIFA’s regional representation across the UK, which is currently administered by a team of long-standing regional representatives and consultants.”

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